The Altris wordmark is the primary identity asset. A custom-drawn, all-caps wordmark with squared terminals and a single-storey "R" — engineered as artwork, not type. The rules below cover clearspace, minimum sizes, sanctioned color variants, misuse, co-branding, and applications in the wild.
ALTRIS
FormatCustom wordmark
ConstructionSquare terminals · single-storey R
CaseAll uppercase
Aspect6.327 : 1
Identity rule. The wordmark is the primary identity asset and the anchor for everything here. Use it at or above the minimum sizes below and renders only in the sanctioned color variants — there is no separate symbol or monogram.
01 · Clearspace
The X rule
Clearspace equals the cap-height of the wordmark — "X". Keep that distance on all four sides. Nothing — text, imagery, partner logos, page edges — may enter the X-zone.
ALTRIS
Guides in High Voltage mark the clearspace boundary. Inner dashed rule marks the wordmark cap-height (X). Never reduce below X.
02 · Minimum sizes
Legibility thresholds
Below these sizes the tracked-out wordmark collapses and legibility breaks down. Treat them as hard floors — never set the wordmark smaller.
ALTRIS
Preferred · Digital≥ 160 px wideor equivalent
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Standard · Web120 px widenav + footer
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Minimum · Digital80 px widenever smaller
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Minimum · Print18 mm widehard minimum
03 · Color variants
Four sanctioned variants
The wordmark renders in one of four combinations. No other color pairings are approved.
ALTRIS
Primarydeep-70 / cream
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Documentink / white
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Brand surfacewhite / deep-70
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Expressivewhite / ink
04 · Misuse
Don't
Six things that should never happen. All are automatic rejects in brand review.
ALTRIS
· Don'tStretch or compress.
ALTRIS
· Don'tRotate or tilt.
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· Don'tUse unapproved colors.
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· Don'tApply gradients or effects.
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· Don'tUse below minimum size.
· Don'tOutline or hollow the mark.
05 · Co-branding
Partner lockups
Altris leads. Partner secondary. A single hairline rule separates the two marks, clearspace on both sides equals X.
ALTRISDraslovka
Horizontal · 1:1 visual weight · X clearspace both sides.
ALTRISClarios · InoBat
Three-way · Altris always first · partners right, ordered by relationship depth.
Order of precedence. In any co-branded asset Altris produces, Altris leads. On partner-produced assets where Altris is the guest, follow the partner's lockup rules but insist on X clearspace and sanctioned color variants only.
06 · Applications
In the wild
Apply the wordmark consistently across product labels, business cards, identification and digital communications. These examples show placement, scale and contrast.